Introduction
It's that time of year again and Apple's in the usual record-breaking mood at the box-office. This is an S year in the Supertino calendar but different enough - it may be that two phones instead of one account for almost double last year's record sales. We can only guess as to which one contributed how, but this is hardly the point. We have the latest flagship reporting for duty and it will be both the main course and the desert, considering the 5c didn't quite impress as an appetizer.
As with every "S" version of the iPhone the changes are subtle but not illusory. There's no new design obviously, no bigger screen or a bump in resolution - nothing to go against the conservative grain of how Apple typically delivers iPhone upgrades every other year. That said, it's not this phone's fault that the iPhone 5 wasn't the full-digit upgrade everyone was hoping for.
As usual with Apple - we need to give it that - a certain set of users just can't wait to get the next big thing. Others, though, won't just get rid of the iPhone 5 unless the newcomer is convincing enough. An iPhone may fail to meet the (usually over-inflated) expectations but it has never been a product to be displeased with.
The new OS version may be a decider as well, if more people share our experience and feel the slowdown on an iPhone 5 running iOS 7, but the rest of the new stuff may as well be just enough to tip the scales in favor of the iPhone 5s.
